More than a third (38%) of US consumers intending to shop at brick-and-mortar retail outlets on Black Friday and Cyber Monday say they are interested in discounts and offers made via out-of-home (OOH) advertising signage that uses QR codes, NFC and SMS text messages, according to a new survey. The research by the Out-of-home Advertising […]
Read the rest of Survey: 4 in 10 US consumers open to receiving offers via NFC, QR and SMS at NFCW.