Study finds e-commerce checkout challenges restrict conversions
A new report from Ecommpay and IMRG, has revealed the key e-commerce checkout changes that could boost conversion rates. While the average conversion rate stands at 58%, there is a significant distance between rates for single-page (61%) and multi-page checkouts (56%) as well as between guest shoppers (52%) and registered customers (64%). With 59% of […]
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