In the first half of the year, BLIK continued to experience significant growth in transaction volume.
At the end of June 2024, there were 30.3 million mobile apps registered in the system.
Nearly 17 million users actively used BLIK, representing an increase of 10% and 20%, respectively, compared to the previous year.
During just six months, users completed more than 1.1 billion transactions through the system – this is an increase of 40% compared to the same period last year.
From January to June this year, the highest percentage growth in transaction volume occurred in the POS segment, where BLIK payments increased by 58% compared to H1 2023.
Users made 258 million transactions in this channel, and more than 100 million of them were contactless payments.
Nevertheless, online payments still accounted for the largest share of total transactions, representing nearly 49% of all BLIK payments.
10 million transactions on the busiest day
From January to June 2024, users actively engaged with BLIK and performed an extraordinary number of payments.
More than 1.1 billion transactions were made in the first half of the year, with more than 601 million in Q2 2024.
During this period, Poles conducted an average of 6.1 million transactions per day, which equates to an average of 71 BLIK transactions per second.
The system noted a record daily transaction volume of 9.6 million across all channels (e-commerce, POS, ATM and P2P) on 10 June 2024.
The average BLIK transaction value in H1 2024 was €33.4 (PLN 143). The total value of all transactions reached €36.6 billion (PLN 157.8 billion), an increase of 46% year-on-year.
In Q2 2024 alone, users spent €19.6 billion (PLN 83.9 billion) via BLIK.
BLIK dominates e-commerce
BLIK is widely used by e-commerce users. In H1 2024, every second transaction took place in this channel.
From January to June 2024, consumers made 544.5 million online purchases using BLIK – this is an increase of 28% compared to the same period in 2023.
The value of online transactions reached €18.9 billion (PLN 79.1 billion), up 40% from €13.2 billion (PLN 56.6 billion) a year earlier. The average value of a single online purchase was €34 (PLN 145).
H1 2024 saw a significant increase in the popularity of BLIK in various e-commerce categories.
Transaction values in financial services rose by 79%, while in fashion they increased by 43%.
Marketplace platforms continued to show strong growth, with a 39% increase in transaction value.
The average basket value in these categories was €62.8, €54.6, €29.3 (PLN 268, PLN 233 and PLN 125), respectively.
POS transactions gain traction
Between January and June, traditional POS terminal transactions became increasingly popular among BLIK users.
During this period, Poles made 258 million payments in this way – this is an increase of 58% compared to the same period last year.
The average daily number of BLIK transactions at points of sale was 1.42 million, with an average transaction amount of €12.9 (PLN 55).
A major driver of growth in this channel has been BLIK contactless payments, which accounted for over 40% of all POS transactions by the end of June 2024.
In H1 2024, users used this service 108.2 million times – this is an increase of almost 90% year-on-year.
Since the launch of contactless payments, nearly 3.3 million users have activated this feature, and it has been used in 154 countries worldwide.
Apart from Poland, BLIK contactless payments were most popular in Germany, the Czech Republic, the Netherlands, Italy and Spain.
1.5 million phone transfers per day
BLIK phone transfers also continued to grow in popularity.
In Q2 2024, users made 150.7 million such transactions – this is an increase of 50% compared to the same period last year. P2P payments now account for more than a quarter of all BLIK transactions.
Their value between April and June reached €5.1 billion (PLN 22 billion –year-on-year: 65% up), with the average BLIK phone transfer amounting to €35.4 (PLN 151).
In H1 2024, Poles made 282.7 million such transactions with a total value of €9.6 billion (PLN 41.2 billion), compared to €5.6 billion (PLN 24.1 billion) in H1 2023.
The first half of 2024 also saw a steady increase in cash deposits and withdrawals at ATMs, which accounted for 3% of all BLIK transactions.
Poles used this function 34 million times (an increase of 18% year-on-year), with 30.1 million withdrawals and 3.9 million deposits.
Notably, ATM withdrawals had the highest average transaction value – from January to June 2024, it was €161.4 (PLN 690).
The post Poland’s BLIK continues stellar growth trajectory appeared first on Payments Cards & Mobile.