“Payments apps and food delivery platforms are launching games to increase user base and stickiness… Paytm has found that more than 70% of its users play these games daily… In-app games, such as Zomato Cricket Cup, Swiggy Match Day Mania, Paytm Games and Tez Shots by Google Pay, are just a few examples.”
Read the rest of Mobile payments providers turn to in-app games to drive adoption in India at NFC World.