Italy’s mobile payments market experienced a substantial expansion in 2024, reflecting a broader consumer transition toward digital-first transaction methods.
Mobile payments in Italy rise 61%
PayTech leader Nexi emerged as a key driver of this shift, registering a 61% year-over-year surge in mobile payment volumes.
This performance significantly exceeded the sector-wide growth rate of 53%, bringing total mobile transactions to €56.7 billion, as reported by the Innovative Payments Observatory of the Milan Polytechnic.
Italian consumers increasingly prefer virtualised payment solutions, integrating their credit and debit cards with smartphone and wearable technology.
This trend is reflected in the latest figures, which show that 94% of in-store mobile transactions in 2024 were executed via digital wallets – a steady increase from 92% in 2023 and 89% in 2022.
The continuous upward trajectory underscores the accelerating adoption of mobile payments as an integral part of Italy’s digital economy.
The Digital Payments Ecosystem
Nexi has played a pivotal role in shaping this evolving payments landscape.
The company reported a 36% rise in the number of its cards virtualised on platforms such as Apple Pay, Google Pay, and Samsung Pay.
Additionally, mobile transactions conducted via Nexi-issued cards – across both brick-and-mortar and e-commerce channels – grew by 68% year-over-year.
These figures highlight the increasing reliance on Nexi’s infrastructure as consumers and merchants alike embrace frictionless digital payment solutions.
Strategic Investments for 2025
Building on its strong momentum, Nexi has announced a €400 million investment in technology and innovation across its group operations in 2025.
This strategic commitment aims to enhance infrastructure capabilities, expand mobile payment functionalities, and strengthen Italy’s overall digital payments ecosystem.
“Our technological infrastructure plays a fundamental role in the expansion of digital payments in Italy,” says Marco Ferrero, Chief Regional Officer of Nexi Italy.
“The sustained increase in adoption reinforces our leadership position and underscores our contribution to the nation’s digital transformation.
“With digital payment adoption on an accelerated trajectory, Nexi’s continued investment in cutting-edge solutions positions it as a dominant force in Italy’s evolving financial landscape.
As the ecosystem matures, 2025 is poised to be another landmark year for the sector.”
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