Klarna has taken a major step forward in its mission to make seamless payments accessible everywhere. By strengthening its partnership with Stripe, the BNPL provider is now available to millions of businesses in 25 countries.
Klarna expands reach with Stripe
This collaboration is proving to be a growth driver, doubling the number of new merchants offering Klarna in Q4 2024 compared to earlier quarters.
Klarna is well-known for improving customer conversion rates and average order values, making it an attractive option for businesses looking to boost revenue.
A Stripe study reveals that businesses offering Klarna’s buy now, pay later (BNPL) solution can generate up to 14% more revenue, thanks to increased conversions and larger basket sizes.
Adding to the innovation, Stripe recently introduced an industry-first feature that allows businesses to A/B test payment methods instantly, including Klarna, without any coding requirements.
This enables merchants to see real-time insights into Klarna’s incremental revenue impact compared to other payment options, streamlining decision-making for payment strategy optimisation.
Leadership Perspectives on the Partnership
David Sykes, Chief Commercial Officer at Klarna, emphasises the value of this collaboration: “Klarna is a global network connecting 85 million active consumers with retailers. Our ambition is to make Klarna payments available everywhere, for everything, all the time. Stripe’s role as a partner strengthens our ability to achieve this goal.”
“Stripe is now the easiest way for businesses to offer Klarna,” adds Jeanne DeWitt Grosser, Chief Business Officer at Stripe. “This partnership empowers businesses to grow revenue and provide consumers with more flexible payment options.”
A Consumer-Centric Approach to Payments
Klarna offers flexible payment options, including immediate payments, interest-free short-term BNPL, and longer-term financing.
While 30% of its transactions are immediate payments, its BNPL solutions stand out as a consumer-friendly alternative to traditional credit, featuring lower late payment and default rates.
With this strengthened partnership, the companies are enabling businesses to expand their reach, increase revenue and offer consumers greater choice and convenience at checkout.
The collaboration reflects a broader industry shift toward frictionless, flexible and consumer-centric payment solutions that drive growth and enhance user experience.
The post Klarna expands reach through enhanced partnership with Stripe appeared first on Payments Cards & Mobile.