The ongoing transformation of Latin America’s payments ecosystem is attracting major international players, with alternative payments methods (APMs) such as Pix and digital wallets becoming central to expansion strategies.
Global players embrace alternative payments
A new partnership between Spreedly, a leading Open Payments Platform, and EBANX underscores how global merchants are adapting to regional consumer behaviour to drive revenue and scale operations.
This alliance will enable international merchants – including travel industry players like Busbud and Rocket Travel by Agoda – to offer a full spectrum of local payment methods across 17 Latin American markets.
From Brazil and Mexico to emerging digital economies like Peru, Chile and countries across Central America and the Caribbean, the collaboration is designed to streamline access to popular local options such as Pix, e-wallets, cash vouchers, and region-specific credit and debit cards.
“Latin America is a key market for global expansion, with diverse payment preferences driving success,” comments Rose François, VP of Partnerships & Business Development at Spreedly.
“Our collaboration with EBANX empowers merchants to offer local payment methods, enhancing customer satisfaction while supporting business growth in the region.”
Pix: The Instant Payment Powerhouse
At the forefront of Latin America’s digital payment boom is Pix, Brazil’s real-time payment system, which has rapidly become a staple for e-commerce.
EBANX reports that Pix already accounts for 33% of online travel-related transactions in Brazil – a testament to its appeal among both consumers and merchants.
The upcoming introduction of Pix Automático, enabling recurring payments from June 2025, is expected to further cement its role in subscription-based services like streaming and SaaS.
Over the past year alone, EBANX has seen a 139% increase in Pix transactions.
For merchants using the platform, this has translated into a 25% increase in customer acquisition and a 16% rise in revenue.
“Offering Pix is no longer optional; it’s essential,” said Daniel Kornitzer, VP Head of Global Partnerships at EBANX.
Cards Remain Crucial to the Payments Mix
Despite the meteoric rise of APMs, traditional payment cards continue to hold considerable ground.
According to Payments and Commerce Market Intelligence (PCMI), credit and debit cards still account for 54% of digital commerce in Latin America.
Local credit cards, in particular, represent 21% of total transaction value regionally—with higher figures in Brazil (34%) and Argentina (20%+).
“Cards continue to play an essential role alongside emerging methods like Pix,” Kornitzer noted. “Companies must integrate multiple payment options to meet the diverse needs of customers.”
Enabling Seamless Integration and Expansion
The strength of the EBANX–Spreedly partnership lies in its blend of local infrastructure and global interoperability.
Spreedly’s payment orchestration platform enables intelligent routing and high authorisation rates, while EBANX offers deep regional expertise, direct integrations with local acquirers, and compliance support.
Merchants benefit from streamlined integration, enhanced transaction success, and scalable access to Latin America’s fragmented yet fast-growing markets.
As François put it: “This partnership combines Spreedly’s advanced payments orchestration with EBANX’s local expertise, providing a seamless payment experience for customers and helping businesses scale efficiently across Latin America.”
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