Jameson adds NFC tags to whiskey bottles for St Patrick’s Day

Jameson Irish Whiskey’s annual St Patrick’s Day limited-edition bottles this year include NFC tags that customers can tap to design their own custom label and enter a competition to win a personalised limited-edition bottle. This year’s bottle has been designed by Dublin-based designer and illustrator Hephee (Stephen Heffernan) and uses NFC and QR codes “inviting […]

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