Payment technology is no longer just a back-office function – it has become a key strategic driver for business growth, security and customer experience.
Merchants prioritise digital transformation
New research from PXP and Censuswide highlights that 64% of UK and US merchants now view payment systems as a competitive differentiator rather than just an operational necessity.
With 2025 poised for accelerated digital transformation, businesses across the e-commerce, bricks-and-mortar and omnichannel sectors are actively investing in payment innovation to improve security, ensure reliability and unlock new revenue streams.
Merchants See Payments as a Growth Enabler
The PXP survey of 250 payment decision-makers in the UK and US underscores how businesses are prioritising payments innovation to gain a competitive edge.
The findings reveal that:
- 36% of businesses rank security and fraud prevention as their top concern when selecting a payment partner.
- 28% prioritise system reliability during high-traffic and peak sales periods to ensure seamless operations.
- 17% focus on scalability, recognising that robust payment infrastructure is essential for expansion.
- 51% of merchants are actively leveraging payment systems to create new revenue streams and improve customer engagement.
- 49% are exploring digital wallets, account-to-account (A2A) payments, and BNPL to expand cross-border commerce.
This data reflects a wider industry shift, where merchants are no longer just seeking payment solutions for transaction processing – they want payment technology that enhances business intelligence, improves customer loyalty and increases revenue opportunities.
Payments in Omnichannel and Cross-Border Growth
The research also highlights how different merchant segments have distinct payment technology needs.
- 34% of merchants are expanding their payment method offerings, while 20% are investing in international payment capabilities to cater to global consumers.
- 37% of bricks-and-mortar retailers cite system stability as a critical concern, with 30% prioritising a unified payment platform that integrates in-store and online transactions.
- 35% of omnichannel businesses focus on protecting customer transactions across all sales channels, while 29% prioritise system reliability during peak transaction periods.
These findings illustrate that as merchants embrace digital payments, they require flexible, scalable solutions tailored to their business models.
The rise of mobile commerce, digital wallets and alternative payment methods means that retailers must adopt adaptive payment strategies that ensure secure and integrated transactions.
Security and Trust: The Foundations
Security remains a top priority for businesses navigating an increasingly complex payments landscape.
With cyber threats, fraud risks and regulatory compliance pressures rising, merchants demand robust security features from their payment providers.
“Today’s merchants are discovering that modern payment systems do far more than process transactions – they actively drive business expansion, foster innovation and create deeper connections with customers,” explains Kamran Hedjri, Group CEO of PXP.
“Security, operational resilience and scalability are now at the heart of merchants’ payment technology decisions.”
From Transactional to Transformational
As digital payments become central to business strategy, merchants are no longer asking whether to invest in payments technology – they appear to be asking how to use it most effectively.
The focus is shifting toward:
- Seamless omnichannel experiences that unify in-store, online and mobile payments.
- AI-driven fraud prevention to enhance security and compliance.
- Embedded finance and alternative payment solutions to cater to evolving consumer preferences.
With payment technology now a boardroom-level consideration the PXP survey confirms that payments are no longer just an operational function – they are a core pillar of business success.
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