Viva.com and BANCOMAT have announced a strategic partnership for Viva.com to enable its Italian merchant network to accept PagoBANCOMAT, shortly followed by BANCOMAT Pay.
Future plans include strategic expansion of reach beyond current borders, to offer merchants all over Europe the opportunity to proactively cater to international customers by integrating their preferred local payment methods.
With 31.6 million cards in circulation and 2.3 billion payments worth €114 billion, BANCOMAT is the leader in the debit card payments market in Italy for 40 years.
Enabling PagoBANCOMAT and BANCOMAT Pay circuit within Viva.com omnichannel payments platform, say the companies in a statement, drives up conversion rates for local businesses, slashing cart abandonment and propelling sales.
This leads to enabling these payment methods on Tap on Any Device technology featuring the cutting-edge Terminal app for in-store payments on 985+ devices, followed shortly by the Smart Checkout hosted payment gateway for online stores, including all other payment channels, such as Viva.com’s marketplace payment solution for platforms.
Principal membership with BANCOMAT optimizes the efficiency and costs of Viva.com’s payments value chain.
Connecting to local payment methods and schemes is a strategic pillar that underlines Viva.com’s European expansion, empowering the technology bank to deliver truly localised financial services.
Leveraging its established Europe-wide infrastructure, Viva.com will facilitate geographical expansion of BANCOMAT in the future, delivering comprehensive accessibility across the continent.
“The partnership with Viva.com is part of the strategy of expansion of our services throughout the continent,” comments Oscar Occhipinti, Director of Marketing & Sales at BANCOMAT S.p.A.
“At Viva.com we always go above and beyond what is considered the industry standard. Our cutting-edge technology that adjusts to any business model and checkout flow, and our ability to connect to leading local card schemes, such as BANCOMAT, is what differentiates us,” continues Harry Xenophontos, Chief Partnerships Officer at Viva.com.
“We look forward to continuing this journey with BANCOMAT into new European territories.”
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